Kauffman Tire and BravePoint, a leading provider of e-business and enterprise solutions, today announced the launch of Kauffman's new B2B site, creating a state-of-the-art Internet presence that's fully integrated with their existing Progress"-based system. Building on a long-standing relationship, the two Atlanta-based companies collaborated to create a diversified and flexible business-to-business site that functions as much more than an ordering tool.

"The beauty of it is that it's integrated to our database so that any change we make there is reflected immediately and automatically on the website," said Richard Aldredge, Vice President of Information Systems for Kauffman. "At any given moment, our customers have access to real-time quantity information and pricing structure."

This solution gives Kauffman's wholesale dealers the flexibility of ordering through the website. But beyond these ordering capabilities, this system is robust enough to expand their customers' knowledge base by providing more in-depth information about their product lines, including specifications and photos on all models, availability by market, and a clear presentation of their detailed pricing structure. In this way, the B2B site is a powerful marketing tool as well.

Richard Aldredge adds, "BravePoint's WebSpeed" solution also allows us to provide information by market so a customer only sees what's available in his area. So not only are we eliminating some traffic across our ordering desks, we're selling more tires!"

With BravePoint's dedicated team of veteran e-business technologists, the job was brought in under budget and on time.

About BravePoint
BravePoint Inc., headquartered in Atlanta, Georgia is a leading developer of e-business and enterprise solutions for Global 2000 corporations, independent software vendors (ISVs) and e-commerce companies. Their software product, LAMPS, is built to facilitate member management of REALTOR® Associations.

Since 1987, BravePoint has helped more than 1,000 organizations create efficiencies and increase competitive advantage through application development and integration, ongoing training and on-site support for the Progress® market as well as the Java™-based and .NET services sector.

BravePoint is included in the information services group of Chesapeake Utilities Corporation (NYSE: CPK). For more information about BravePoint, please visit www.bravepoint.com. For more information about LAMPS visit www.getlamps.com

FOR MORE INFORMATION
Contact Barbara Ware
Marketing Director
BravePoint, Inc.
(770) 449-9696
www.bravepoint.com