Success Story - Snapple

Snapple's All-Natural Progression to the Web

  You want Snapple's Cactus Tea? You got it. You want Diet Orange Carrot? You got it. You want Wild Cherry WhipperSnapple, Hydro Fruit Punch, or Pink Lemonade? No problem. Not if your retailer's distributor taps into the new Snapple Beverage Group Web site designed by BravePoint to quench distributors' thirst for Snapple all-natural beverage products. What a snap this simple online ordering system is, compared to its predecessor, which relied on thousands of fax machines and hundreds of order-entry clerks, and required tabbing through hundreds of fields to enter a mere twenty. What's more, BravePoint implemented this online solution, compatible with Snapple's existing MFG/PRO™ application, in just three weeks.

The Formula for Success
  Snapple, known for its innovative product line, wanted an easy-to-implement, scalable order-entry solution to save time, save money, and reduce the possibility of human error. By turning to its trusted provider of technical and business consulting on prior occasions, it uncapped the perfect extension of its Progress-based applications to the World Wide Web-BravePoint's proprietary product, Webpro EX™.
  Webpro EX utilizes many features of the Progress™ WebSpeed™ product through a non-intrusive, layered architecture and rules-based design that allowed BravePoint to meet Snapple's requirements without modifying any MFG/PRO source code. Because Webpro EX's user interface can be dynamically configured, Snapple could keep its own interface and preserve the edge and attitude of its consumer Web site.
  Now, distributors fulfill orders on demand, receive instant validation and access real-time information-such as order history, inventory, shipping status, and more-whenever and wherever they want. Additional product extensions enable them to share inventory information, empowering Snapple to more accurately forecast future production needs.
  In addition to drastically improving efficiency for distributors, Snapple's customer service team has increased service excellence because Webpro EX eliminated the need for manual data entry of cumbersome faxed-based information. Field salespeople track orders in real time and answer customer questions accurately. What's more, Snapple is so pleased with Webpro EX's power and ease of use that it is extending it to include additional transactions outside of MFG/PRO.
   With its order processing system completely Web-enabled, Snapple can now boast that even its technology is "made from the best stuff on Earth."