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Success Story -
Martin's Herend Imports,Inc.
Martin's
Herend Imports, Inc.
Whether
you're looking for that perfect fishnet-patterned
porcelain figurine with 24-carat gold
accents to enhance your collection;
searching out a specific hand-painted
dinner plate to complete your set; or
selecting a beautiful gift for a bride
and groom, you can find what you need
and where to purchase it now that Martin's
Herend Imports, Inc., (Martin's), U.S.
importer of Herend porcelain and figurines,
offers its entire catalog for consumers
to view online.
Martin's has also created
new Web sites for online product ordering
for its retailers. "We didn't want to
be left behind," explained Merri Beth
Thorson, Martin's director of information
systems. "We needed an ecommerce solution
to make our operations more efficient."
An Elegant Solution
Martin's reputation for
quality products, which are sold in
high-end department stores like Neiman
Marcus and Nordstrom as well as fine
gift shops, made it no surprise that
they wanted to hand-pick the best technology
solutions provider they could find to
extend their Progress-based applications
to the Web. Bravepoint impressed Thorson
with both the depth of its consultants'
knowledge and the tenacity with which
its account management team kept the
project on course.
Now Martin's consumers and
retailers can check product visuals
and descriptions online by easily browsing
the product catalog. Retailers can enter
orders at their convenience on the B2B
sites. The sites are integrated with
Martin's backend database, so a product
change on the native system shows up
seamlessly on the Extranet, thereby
ensuring that information is always
completely uptodate.
Additionally, BravePoint
helped Martin's to Web-enable Present
Tense, a sister company which imports
Italian and Hungarian pottery, for a
total of four Web sites. The .com sites
for both companies allow consumers to
view products and direct them to local
retailers for product purchase. Now,
you no longer have to worry where to
go to replace that hand-painted pitcher
that you accidentally broke.
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